me

Starbucks eGift

Send a customized digital gift card via email or Facebook.

I helped roll out the successful Starbucks Card eGift functionality on starbucks.com. This feature enables anyone to personalize and send a gift card in a custom amount through email and/or Facebook, or to print their own at home.

My main responsibilities included Facebook integration and HTML email development.

During 2012, the infrastructure set up during the inital project was utilized by deals through Google Offers and LivingSocial. The LivingSocial offer became the best-selling daily deal of all time with 1.5 million gift cards sold.